Mobile shopping has skyrocketed over the last couple of years. According to Business Insider Intelligence, Amazon, eBay, and Walmart have embraced mobile as the latest sale channel, and have made it so compelling that mobile shopping sometimes rivals social networks. Amazon is such a power house on mobile that it sees more mobile users in the United States than Facebook. Amazon, eBay, and Walmart treat mobile as a means to engage with consumers with app loyalty programs and image recognition technology. eBay mobile customers spend more than 108 minutes a month on their app, and 15% of United States mobile population access Walmart on their smartphones. Each brand uses cleaver ways to attract and engage. eBay enables privilege user engagement, Walmart offers convenience, discounts, and in-store features, and Amazon focuses on optimizing user experience.
Who exactly is the mobile shopper? According to Nielsen, women make up the majority of household purchase decisions, but men are equally active when it comes to mobile shopping. Women are more likely to use their device for physical purchases, and the tech savvy younger generation are more likely to shop through their mobile devices. Also consumers with more disposable income tend to be active mobile shoppers, but households that bring in below $50K have also grown in mobile usage since 2012.
Mobile will continue to grow and may soon outpace PC shopping in the near future. Opening new marketing strategic opportunities for brands.
Do you think mobile will one day be the primary way we shop?
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